Why Design Matters

I often complain that here in Good Ol' Mesa, design is still seen as something "extra". The idea that things have to look a specific way is just a little too superficial for some folks here.

But the saying goes "If you choose not to decide, you still have made a choice". This is especially true when speaking about Design. Design, as I find my self asserting over and over, is Communication.

"Design is Communication"

Municipalities and Corporations pay for design because it has the ability to influence perceptions and control spending behaviors. Ultimately, business invests in design because it affects the bottom line.
...and even a lack of design sends a specific message.

These two building facades are good examples.

This Design (above) communicates to the people of West Mesa : " Stay Out. We don't want you- we don't trust you". More importantly, a street made of imposing building facades like this creates a neighborhood where people aren't attracted to want to live, shop, or do business. The design seems to emphasize that "We don't feel safe or comfortable here- and neither should you", and erodes something already in short supply here- community pride.

Both of these structures are located on N Country Club Drive, no more than a block apart from one another, and represent major health care organizations in the Valley.

This Design communicates that "We are part of your Community", and that "something good can happen here". It contributes to a healthy atmosphere for our neighborhood, and is an asset to the surrounding businesses. A street full of facades like this could permanently change the dynamics of a neighborhood for obvious reasons.

Instead of being pushed out to the street with "NO" signs, the Bus Stop has been incorporated into the design without any compromise to the security or integrity of the facility.








The parking lot and second facility were recently completed, as seen from 10th Street. Along with landscaping and lighting, the complex has a cohesive and inviting feel that helps to establish a healthy tone for the neighborhood.

While the people of West Mesa are happy to have large organizations invest in our community this way, this comparison highlights the real effects that translate beyond just dollar signs.

Companies that make large capital investments here have a choice: they can exercise leadership within the business climate here, or they can exploit the location for it's convenient proximity while ignoring the effects of their decisions on us and our neighborhoods.

The first design funnels tax revenue into the municipal coffers, while leaving us as residents, neighbors, and small business owners on our own to worry about how we will attract quality neighbors, rental tenants, and clients/customers to our community.

The second design enhances our neighborhood, and makes it more likely that individuals with something to offer will want to live in and invest within our neighborhood. It also contributes to a sense of community pride.

We need more of the latter. We, as resident tax payers and homeowners have the right to a say in how zoning and design are interpreted within our neighborhood. We have the right to demand the best for our neighborhoods, and that our city leaders exercise vision when it comes to how the community will continue to develop and adjust to an overall climate of uncertainty.

Stand up for your neighborhood. Make your voice heard.